Field Statistics Report

The Field Statistics report offers a summary of the data of live and closed surveys across all of your projects. This document provides an overview of the report and its features.

Note:  Only company Supervisors can access and manage the company page.

1: Accessing Field Statistics

In the Portal, open your company page by clicking your company name or logo. Then click the "Field Statistics" link in the left-hand panel of the page.

2:  Viewing the Report

1. Filters:  Displays the currently applied filters. Click the "Filters" button to access the Filters menu, where you can apply the following filters:

• Date:  Filter by date. A 3 month date range is included by default.
• Companies:  Select a company from the dropdown menu.
• Tags:  Enter a tag or select an option from the dropdown menu.
• User Groups:  Enter a user group name or select an option from the dropdown menu.
• Paths:  Enter a survey path/directory (e.g., 1a2, selfserve/abc/123456 or abc/123456) and press Enter. Multiple entries permitted.
  • Exclude Selected Paths: Check to exclude the selected path from the statistics.
• Split Columns By: 
  • Survey Info:  Survey Path, Owning Company, Tags or User Groups
  • Participant Data:  Country, Extra Variable, Mobile Device Type, Mobile Operating System or Browser
  • Time Period:  Day, Week, Month or Quarter
• Split Rows By:
  • Survey Info:  Survey Path, Owning Company, Tags or User Groups
  • Participant Data:  Country, Extra Variable, Mobile Device Type, Mobile Operating System or Browser
  • Time Period:  Day, Week, Month or Quarter

Once you have selected and configured your desired filters, click "Apply" to apply them to the data table.

2. Export Table:  Click to export the field statistics table in an Excel file.

3. Search:  Enter a condition to search for a statistic with the stat name from the table and compare it against some value. For example, search for "Clickthrough" > 100 or "Clickthrough" == 5. Use any of the following:

• > (greater than)
• >= (greater than or equal to)
• < (less than)
• <= (less than or equal to
• == (equal to)
• != (not equal to)

4. Transpose:  Click to transpose the position of the rows and columns in the table.

5. Table Settings:  Click to edit the options included in the table. Once configured, click "Apply".

6. Data Table:  The data table offers a summary of the data of live and closed surveys across all of your projects, according to the filters you've applied.

Tip: Show or hide any of the options by editing the table settings.

• Clickthrough:  The number of participants that entered the survey.
  • (Partial Completes + Terminates+ Over Quotas + Qualified Completes)
• Total Completes:  The total number of completes.
  • (Terminates + Over Quotas + Qualified Completes)
• Qualified Completes:  The total number of qualified completes.
• Dropouts:  The number of participants started the survey but did not finish it. Also referred to as "Partials".
• Over Quotas:  The number of participants who were terminated due to quota limits.
• Terminates:  The number of participants who were terminated.
• Device Block:  The number of participants who were rejected access to surveys due to device requirements. E.g., The survey device settings were limited to smartphones and a participant accessed it on a feature phone.
• Open Count:  The number of email invitations that were opened.
• Email Count:  The number of email invitations sent out (initial emails only, excluding reminders and bounce backs known at the time of email send).
• Clickthrough Rate:  The percentage of people that entered the survey in relation to how many email invitations were sent out.
  • Table should be filtered to projects that used Decipher email campaigns. This can be done by restricting by the value of an extra variable.
• Participation Rate:  The percentage of completes in relation to clickthrough.
  • ((Terminates + Overquota + Qualified) / Click-Through)
• Qualification Rate: The percentage of qualified completes in relation to total completes.
  • (Qualified / (Terminates + Over Quotas + Qualified Completes))
• Dropout Rate: The inverse of the participation rate.
  • (100 - ((Terminates + Over Quotas + Qualified Completes) / Clickthroughs))
• Incidence With OQ:  The percentage of completes that were qualified or over quota.
  • ((Qualified + Overquota) / (Click-Through - Partial))
• Incidence Without OQ: The percentage of completes that were qualified.
  • ((Qualified) / (Click-Through - Partial))
• Open Rate:  The percentage of opened email invitations in relation to total email invitations.
• Survey Time (Average):  The average time taken to complete a survey.
• Survey Time (Median):  The median time taken to complete a survey.